Apparently, the top social network by revenue is Tencent (China) .. yeah, not facebook, not myspace. They did around $1B in revenues this year. But here's the best part, 70% of this came from VIRTUAL GOODS (only 12% came from advertising). The only instance when I came across a the concept of paying for a 'virtual good' was when I was playing poker on facebook. They tried to sell me like a million chips for $2 - bad deal I thought. But far too many people are making small ticket purchase like virtual clothes for their
secondlife avatars.
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